Kinetic typography hook

Prompt

Design a kinetic typography hook. Words: "[exact words]". Duration [N] s, format [format], mood [mood], typeface and palette [tokens or palette and font]. Sound: [beat at N bpm | VO file | silent].

1. Beat map: split the words into beats (usually one phrase or word per beat). For each beat give the frame range and which word carries the emphasis. Beats land on the music beat or the spoken word.
2. Propose 2 or 3 genuinely different treatments, for example: masked line reveals stacking into a block; one word at a time centre screen with scale and weight change on the key word; a per-character cascade with tracking expansion. For each, name the motion (direction, distance in px, ease or spring config, stagger in frames) and how beats connect (cut on beat, push, match cut on a letter shape). Recommend one.
3. Rules: frame 0 is readable and already says something (muted autoplay). One type family, emphasis by weight, size or the one accent colour. The last word or line holds still for at least 1 s. Text stays in the safe area at its largest (overshoot peak). Left-align phrases that build word by word unless the treatment is single-word centred. No bouncy easing; at most a subtle overshoot.
4. Build the chosen treatment with a reusable staggered-text component (words or characters, stagger, delay, spring config as props), deterministic and frame-based.
5. Render a still at every beat's settled state and at two in-between frames of the fastest move, and inspect them.

6. Copy grammar and word budget (check before building): copy arrives as fragments of 1 to 4 words with a picture beat between them, in one of two modes. Build: fragments append to a held line, the newest in the one accent, the line re-centres once per fragment. Replace: each fragment leaves whole and the next takes the same centre. Budget: about 15 to 25 words for a 30 s launch, 6 or fewer for a muted loop, no more than about 8 words readable on one frame, and if copy sits on more than about 65 percent of the frames it is a subtitle film, so cut. Question and exclamation marks are off by default; allow an exception and say why.
7. Optional hook idea, breaking point: [N] steps where one quantity builds, then fails with a visible change at the last step; single screen, loopable, minimal.